Low In App Revenue
The numbers clearly indicate that Android is comprehensively beating the IOS and other operating systems, but little deeper insight reveals the painful truth. Android users are sparingly using their pockets when it comes to paying for an app. Total game revenue for Android is 20%, whereas the IOS’s contribution was about 74%. Thus the major game creators are naturally eying Apple users who have displayed great spending potential.
As explained above, the great spending power of the users coupled with the brand name Apple is the prima reason why developers want to launch their games on IOS first and then on the Android. Indeed, Apple is a proven marketplace which is giving Android the status of the secondary or deputy OS.
Though many doubts whether it is really a problem, but quite understandably, it’s a complex task to develop high end games for 4000 platforms. Currently, Android runs on more than 4000 mobile models with different hardware set ups. It is frustrating to see that certain 3D or extremely graphic heavy games just don’t run on these phones.
This is the Achilles heel which has now become a chronic disease. If Butterscotch studio has to be believed, 95% of the Android version of its Towelfight game is pirated. The interesting thing is, only 5% of the Apple games are illegally lifted. Waked by this unpleasant alarm, Google is now implementing some serious measures to battle the piracy by enabling developers to shut down the games which have been acquired illegally, but it’s the hardest cat to bell!